Show pageOld revisionsBacklinksBack to top This page is read only. You can view the source, but not change it. Ask your administrator if you think this is wrong. ====== SOP: LinkedIn Banner Strategy ====== This SOP defines the visual identity and role-based structure for LinkedIn banners used by team members at Chenla Agathos Solutions. It ensures brand coherence while allowing appropriate variation based on leadership level, client exposure, and internal role. ===== 🎯 Purpose ===== To: * Maintain visual consistency across public profiles * Reinforce structured identity within the organization * Support staff autonomy while avoiding branding confusion ===== 🧭 Two-Tier Banner System ===== Banners are divided into two role-aligned tiers: ==== 🔴 Tier 1 — Strategic Leadership ==== **Who uses this:** * CEO * Project Director * Future executive or public-facing strategic roles **Design elements:** * Chenla Red background with blueprint overlays or positioning message * Messaging-oriented text (e.g. “Helping developers, NGOs, and firms build with confidence”) * Right-aligned Chenla logo * No profile photo embedded * Centered or balanced headline layout **Purpose:** * Signal market positioning and brand vision * Establish narrative authority and leadership identity * Use in posts, recruitment, and company-facing visibility ==== ⚪ Tier 2 — Core Team Members ==== **Who uses this:** * Quantity Surveyors, Project Managers, Engineers, Accountants, Admin **Design elements:** * Solid Chenla Red background * Left- or center-aligned identity text: - Name - Title - Company name - Optional skill tags (e.g., “Tendering | BOQ | Contract Admin”) * Medium-sized Chenla logo, right-aligned with safe margins * No personal photo inside banner **Purpose:** * Reinforce staff’s role within a structured system * Avoid confusion with freelance consultants * Strengthen client trust through professional, aligned visuals ===== ✅ General Guidelines ===== * Do not duplicate profile photos inside the banner (LinkedIn already includes it) * Use official Chenla Red (`#9A1E1E`) as base * Keep all content within the mobile-safe zone: ~1200×240px centered * Avoid solo branding, personal hotlines, or external consulting signals * Banners must not imply independent services or parallel brands ===== 📥 Requesting a Banner ===== * Contact the CEO or Project Director with: - Your full name - Title at Chenla - Optional skills or service focus * You will receive a PNG and optional SVG/Inkscape file * Shared templates are stored at: `/shared_assets/linkedin/banners/` ===== 🗃 Related Documents ===== * [[companies:chenla_agathos:admin:profile_photo]] * [[wiki:tools:linkedin_setup_guide]] (if created) * [[playbook:communications:external_visibility]] playbook/branding/linkedin_banners.txt Last modified: 2025/12/08 03:51by marcel