playbook:branding:linkedin_banners [Chenla Wiki

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====== SOP: LinkedIn Banner Strategy ======

This SOP defines the visual identity and role-based structure for LinkedIn banners used by team members at Chenla Agathos Solutions. It ensures brand coherence while allowing appropriate variation based on leadership level, client exposure, and internal role.

===== 🎯 Purpose =====

To:
  * Maintain visual consistency across public profiles
  * Reinforce structured identity within the organization
  * Support staff autonomy while avoiding branding confusion

===== 🧭 Two-Tier Banner System =====

Banners are divided into two role-aligned tiers:

==== 🔴 Tier 1 — Strategic Leadership ====

**Who uses this:**
  * CEO
  * Project Director
  * Future executive or public-facing strategic roles

**Design elements:**
  * Chenla Red background with blueprint overlays or positioning message
  * Messaging-oriented text (e.g. “Helping developers, NGOs, and firms build with confidence”)
  * Right-aligned Chenla logo
  * No profile photo embedded
  * Centered or balanced headline layout

**Purpose:**
  * Signal market positioning and brand vision
  * Establish narrative authority and leadership identity
  * Use in posts, recruitment, and company-facing visibility

==== ⚪ Tier 2 — Core Team Members ====

**Who uses this:**
  * Quantity Surveyors, Project Managers, Engineers, Accountants, Admin

**Design elements:**
  * Solid Chenla Red background
  * Left- or center-aligned identity text:
    - Name
    - Title
    - Company name
    - Optional skill tags (e.g., “Tendering | BOQ | Contract Admin”)
  * Medium-sized Chenla logo, right-aligned with safe margins
  * No personal photo inside banner

**Purpose:**
  * Reinforce staff’s role within a structured system
  * Avoid confusion with freelance consultants
  * Strengthen client trust through professional, aligned visuals

===== ✅ General Guidelines =====

  * Do not duplicate profile photos inside the banner (LinkedIn already includes it)
  * Use official Chenla Red (`#9A1E1E`) as base
  * Keep all content within the mobile-safe zone: ~1200×240px centered
  * Avoid solo branding, personal hotlines, or external consulting signals
  * Banners must not imply independent services or parallel brands

===== 📥 Requesting a Banner =====

  * Contact the CEO or Project Director with:
    - Your full name
    - Title at Chenla
    - Optional skills or service focus
  * You will receive a PNG and optional SVG/Inkscape file
  * Shared templates are stored at: `/shared_assets/linkedin/banners/`

===== 🗃 Related Documents =====
  * [[companies:chenla_agathos:admin:profile_photo]]
  * [[wiki:tools:linkedin_setup_guide]] (if created)
  * [[playbook:communications:external_visibility]]